Insights That Matter

When you operate thousands of miles of power lines across rugged terrain, you only feel in control when you know exactly what’s happening on every pole, transformer, and insulator. This utility didn’t have that luxury. They were flying blind—and paying heavily for it. Situation This public utility was responsible for maintaining a massive transmission network that stretched across remote counties, mountains, and forests. Much of their asset data was decades old. Some poles we

How do you modernize a brand with six decades of visual baggage, while positioning it as both rugged enough for elite athletes and credible enough for hospital ICUs? You do it with intentional design, clear segmentation, and a refusal to chase trends. Situation The company had a powerful legacy: over 60 years of manufacturing medical-grade percussive devices used by respiratory therapists, physical therapists, and elite sports teams, but its branding hadn’t evolved since the

When every dollar of margin matters, operational efficiency isn’t an upgrade—it’s a lifeline. Here’s how a struggling medical device manufacturer slashed warehouse operating costs by 38% and unlocked hundreds of hours in annual productivity. Situation A U.S.–based medical device manufacturer faced rising operational costs, long fulfillment times, and avoidable shipping errors. With a lean team and growing demand for its FDA-cleared devices, inefficiency in the warehouse had b